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Course Description

Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads. 

This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives.  

It is recommended to only take this course if you have completed Understanding the Digital Marketing Landscape and the Customer Funnel or have equivalent experience.

Faculty Author

Clarence Lee

Benefits to the Learner

  • Understand the opportunities and strategies associated with the primary paid media channels
  • Assess the relevance of paid channels to addressing specific customer needs and marketing objectives
  • Identify resources that can assist with use of specific paid media channels
  • Draft a marketing plan for use of paid media

Target Audience

Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members. 
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Type
2 week
Dates
Jul 15, 2020 to Jul 28, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 29, 2020 to Aug 11, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 12, 2020 to Aug 25, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 26, 2020 to Sep 08, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 09, 2020 to Sep 22, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 23, 2020 to Oct 06, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 07, 2020 to Oct 20, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 21, 2020 to Nov 03, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 04, 2020 to Nov 17, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 18, 2020 to Dec 01, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 02, 2020 to Dec 15, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 16, 2020 to Dec 29, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 30, 2020 to Jan 12, 2021
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jan 13, 2021 to Jan 26, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jan 27, 2021 to Feb 09, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Feb 10, 2021 to Feb 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Feb 24, 2021 to Mar 09, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 10, 2021 to Mar 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 24, 2021 to Apr 06, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 07, 2021 to Apr 20, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 21, 2021 to May 04, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 05, 2021 to May 18, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 19, 2021 to Jun 01, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 02, 2021 to Jun 15, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 16, 2021 to Jun 29, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 30, 2021 to Jul 13, 2021
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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