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Course Description

In this course, you will determine which data sources and types of data are needed to assess your brand’s performance against your brand’s objectives and determine where adjustments are needed. You will practice identifying trends and analyzing the potential effect of these trends on the brand. You will use these insights to identify options to adjust your brand plan to help your brand attain its objectives. By the end of this course, you will be able to confidently analyze and assess the health and progress of your brand strategies.

Faculty Author

Patti Mandel

Benefits to the Learner

  • Identify and analyze relevant information to help assess the performance of a brand
  • Identify trends in data and potential implications for the brand
  • Recommend actions to address brand implications identified through data analysis that will position the brand for long-term success

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Mar 25, 2020 to Apr 07, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 06, 2020 to May 19, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 17, 2020 to Jun 30, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 29, 2020 to Aug 11, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 09, 2020 to Sep 22, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 21, 2020 to Nov 03, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 02, 2020 to Dec 15, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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