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Course Description

Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals.The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.

Faculty Author

Patti Mandel

Benefits to the Learner

  • Complete a situation analysis, which includes obtaining deep brand knowledge with the aid of a brand assessment tool
  • Identify key issues, strategic implications, and opportunities from the situation analysis results
  • Develop a strategic plan for the direction of your brand

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Feb 26, 2020 to Mar 10, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 08, 2020 to Apr 21, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 20, 2020 to Jun 02, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 01, 2020 to Jul 14, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 12, 2020 to Aug 25, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 23, 2020 to Oct 06, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 04, 2020 to Nov 17, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 16, 2020 to Dec 29, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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