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Course Description

In this course, you will assess the market to identify opportunities for a brand, determine a strategy to best position the brand, and draft a strategy to achieve the brand’s goals. You will then apply this information to a brand of your choice. You will start analyzing the competitive space by identifying the brand attributes most important to your end users. You will use this customer focused analysis to create a positioning map that includes competitive brands. You will then create an opportunity space strategy and a brand positioning strategy to penetrate the market. By the end of this course, you will optimize a brand’s position in its brandscape by completing a brand positioning mapping.

Faculty Author

Chekitan S. Dev

Benefits to the Learner

  • Identify the brand attributes most important to the target market through consumer analysis
  • Create a brand positioning map by aggregating the most important brand attributes
  • Assess the brandscape results to identify and evaluate opportunity spaces
  • Develop a brand positioning strategy to capitalize on opportunity space

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Feb 12, 2020 to Feb 25, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 25, 2020 to Apr 07, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 06, 2020 to May 19, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 17, 2020 to Jun 30, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 29, 2020 to Aug 11, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 09, 2020 to Sep 22, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 21, 2020 to Nov 03, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 02, 2020 to Dec 15, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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