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Course Description

In this course, you will focus on how to optimize a brand’s strategy approach to the market. By identifying opportunities and threats to a brand using Porter’s Five Forces model, you will analyze how you can strengthen a brand’s position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand’s opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.

Faculty Author

Chekitan S. Dev

Benefits to the Learner

  • Identify opportunities to strengthen a brand’s market position by using Porter’s Five Forces model to analyze the market
  • Complete a Z-SWOT matrix to identify potential strategies to capitalize on market opportunities and strengthen your market position
  • Prioritize strategies to implement by connecting internal and external factors to logically develop brand strategies
  • Build a set of strategies to activate a brand with which you are familiar

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Jan 29, 2020 to Feb 11, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 11, 2020 to Mar 24, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 22, 2020 to May 05, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 03, 2020 to Jun 16, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 15, 2020 to Jul 28, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 26, 2020 to Sep 08, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 07, 2020 to Oct 20, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 18, 2020 to Dec 01, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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