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Course Description

In this course, you will evaluate your brand and define actions you can take to enhance your brand’s performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand. You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.

Faculty Author

Chekitan S. Dev

Benefits to the Learner

  • Develop a plan to maximize your brand’s volume, price, satisfaction, and repurchase premiums
  • Analyze market trends to identify the most significant challenges and opportunities for your brand
  • Assess your brand readiness to address market challenges and opportunities
  • Define the building blocks of brand purpose: vision, mission, and values

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Jan 15, 2020 to Jan 28, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Feb 26, 2020 to Mar 10, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 08, 2020 to Apr 21, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 20, 2020 to Jun 02, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 01, 2020 to Jul 14, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 12, 2020 to Aug 25, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 23, 2020 to Oct 06, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 04, 2020 to Nov 17, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 16, 2020 to Dec 29, 2020
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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