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Course Description

In any industry, even the most innovative product cannot sell itself. Training and education is essential to positively impact sales. This course will give you the tools needed to train your staff on your beer program, so they can educate your customers. This includes educating non-beer drinkers that there is a beer for everyone and pairing beer with food for even greater guest experience.

Faculty Author

Doug Miller

Benefits to the Learner

  • Educate a customer with knowledge that allows them to select a beer that fits their tastes
  • Sell beer to the non-beer or casual drinker
  • Conduct quality analysis (QA) of common beer faults
  • Identify the importance of proper pouring
  • Pair beer with food to enhance your guest experience

Target Audience

  • Owners and managers of restaurants, hotels and breweries
  • Bartenders, servers, and other food and beverage professionals
  • Brewers, including home brewers
  • Beer enthusiasts
  • Professionals looking to invest in a brewery

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Oct 02, 2024 to Oct 15, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Type
2 week
Dates
Dec 25, 2024 to Jan 07, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
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