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Course Description

In this course, you will determine the best defensive strategy for data usage under privacy constraints. You will explore the relationship between transparency and control by conducting an audit of your organization’s privacy policy. You will evaluate high-level protection approaches to masking customer data and examine data from a customer acquisition campaign to assess accuracy of the metrics. Finally, you will measure profitability loss from defensive data protection measures.

The following course is required to be completed before taking this course:

  • Data Privacy in Marketing

Faculty Author

Sachin Gupta and Matthew Schneider

Benefits to the Learner

  • Audit your organization's privacy notice in terms of transparency and control
  • Measure the value of protected data with accuracy metrics
  • Measure profitability loss from defensive data protection approaches

Target Audience

  • CMOs
  • CIOs and CTOs
  • Mid- and senior-level marketing managers
  • Brand and product managers
  • Data scientists and analysts
  • Web developers
  • Tech leaders and IT professionals
  • Consultants

Applies Towards the Following Certificates

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Cornell Johnson Graduate School of Management
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