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Course Description

Loyal repeat customers are key to the success of any food and beverage operation. They represent recurring revenue and are a great source for feedback and gauging customer sentiment. They can also be your greatest evangelists, recommending you to friends and colleagues, even giving favorable online reviews.

Through careful design, meticulous attention to service processes, and a way to gauge customer sentiment, you can play to your team’s strengths and identify opportunities for improving the guest experience to grow your business.

Faculty Author

Alex M. Susskind, Ph. D., CSW

Benefits to the Learner

  • Define standards of performance that impact guest experience and create a competitive advantage
  • Identify service recovery strategies that satisfy guests and prevent problems from occurring again
  • Identify opportunities to improve how you are gathering, interpreting, and utilizing guest feedback to improve guest loyalty

Target Audience

  • Individuals involved in the operation and financial performance of a restaurant or food and beverage service, from line-level employees through general management.
  • Individuals who are new to the food and beverage industry and need to learn more about the specifics around restaurant operations.
  • Students from every continent and from a diverse range of organizations, including franchisees, managed service contractors such as stadiums or arenas, hospitals, airlines and caterers.
  • Students who do not work in restaurants but need to be conversant in operations of food and beverage providers will also benefit from these courses.

Applies Towards the Following Certificates

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Cornell University's Hotel School
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