Loading...

Course Description

During this course, you'll learn a set of techniques that will enable you to create a successful and specific plan for your key accounts. This course is divided into three main topics:

  • Assessing your key accounts
  • Tailoring your value proposition to specific customers
  • Driving growth through account planning

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Faculty Author

Adolfo Villagomez, Sara Prince, Pär Edin

Benefits to the Learner

  • Assess your key accounts 
  • Tailor your value proposition to specific customers 
  • Drive growth through account planning

Target Audience

  • Frontline sales representatives and managers
  • Organizational leaders interested in an overview of sales team strategies

Applies Towards the Following Certificates

Loading...

Samuel Curtis Johnson Graduate School of Management

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .