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Course Description

With the number of applications available today, it is easy to create an assortment of graphs, charts, and other visualizations of data. This does not, however, guarantee that the data and the story behind it are being compellingly conveyed; without pinpointing that story in the data, it is impossible to communicate it effectively with visuals. In this course, you will examine how to frame the narrative in your data, determining the right visualization for the right question. Next, you will explore design principles that consider human attention and perception, then apply these concepts to your own visualizations in order to create simple, effective visuals that illustrate the key points in your data. Finally, you will compile your visual narratives and prepare them for professional presentation.

You will be required to purchase “Storytelling with Data: A Data Visualization Guide for Business Professionals” by Cole Nussbaumer Knaflic to complete your coursework.

Faculty Author

David Gold, Pat Reed

Benefits to the Learner

  • Plan your story, framing the narrative to be depicted in your data
  • Apply concepts in human attention and perception to create visuals that effectively illustrate key points
  • Prepare your visual narrative for professional presentation in a live or printed format

Target Audience

  • Data scientists
  • Business analysts
  • Engineers
  • Programmers
  • Technical and engineering leaders
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Cornell of Engineering
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