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Course Description

The ability to effectively communicate about change in an organization is essential for success. Change is inevitable and people will be affected by it to varying degrees — even by positive change — so it’s important to be able to communicate clearly. In this course, you will explore the different ways change can impact people, how communication can alleviate negative reactions, and how to work with resistance to change. You will be introduced to formal communication plans, identifying the kinds of change that require documented plans and establishing the appropriate internal and external audiences that must be considered. You will then define the communication objectives for each audience, identifying their needs and discovering that each audience is distinct and may need different information at different times. Lastly, you will examine message strategy and timing, determining the content of the message, the forms of media that should be used for delivery, when to communicate with each audience, who the messenger will be, and the types of reactions to expect so that negative reactions can be effectively addressed and positive reactions can be encouraged.

Faculty Author

Amy Newman

Benefits to the Learner

  • Determine when change requires a formal communication plan
  • Analyze internal and external audiences affected by anticipated changes 
  • Define communication objectives for each of the audiences affected by change
  • Determine message strategy and timing for an organizational change
  • Create a communication plan for an organizational change

Target Audience

  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
May 24, 2023 to Jun 06, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jul 05, 2023 to Jul 18, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jul 05, 2023 to Jul 18, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Aug 16, 2023 to Aug 29, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Aug 16, 2023 to Aug 29, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Sep 27, 2023 to Oct 10, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Sep 27, 2023 to Oct 10, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Nov 08, 2023 to Nov 21, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Nov 08, 2023 to Nov 21, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Dec 20, 2023 to Jan 02, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jan 31, 2024 to Feb 13, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jan 31, 2024 to Feb 13, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Mar 13, 2024 to Mar 26, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Mar 13, 2024 to Mar 26, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Apr 24, 2024 to May 07, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Apr 24, 2024 to May 07, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jun 05, 2024 to Jun 18, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jun 05, 2024 to Jun 18, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jul 17, 2024 to Jul 30, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Aug 14, 2024 to Aug 27, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Sep 11, 2024 to Sep 24, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Oct 09, 2024 to Oct 22, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Nov 06, 2024 to Nov 19, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Dec 04, 2024 to Dec 17, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

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