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Course Description

Evolution of the consumer market is an ongoing and inevitable process, driven to new heights in recent decades by the strategic shift in focus toward customers as the most critical unit of analysis. To spur innovation and growth in this increasingly tumultuous environment, a test-and-learn culture must be fostered to understand customers and harness the power of new ideas.

In this course, you will explore testing as a means of adapting to that evolution, analyzing and leveraging data to inform business and marketing decisions. You will go from learning what testing is and how it can be applied at a basic level to designing and conducting tests in RStudio to understand how to target customers. Along the way, you will evaluate the efficacy of a variety of approaches, finding ways to enhance your analytics and communicate results to better inform business decisions.

The following courses are required to be completed before taking this course:

  • Leveraging Customers for Growth

Faculty Author

Young-Hoon Park

Benefits to the Learner

  • Test for better decision-making
  • Analyze a business experiment
  • Use regression for analysis

Target Audience

  • Marketers
  • Marketing and business analysts
  • Managers using data insights to make business decisions

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jul 24, 2024 to Aug 06, 2024
Total Number of Hours
16.0
Course Fee(s)
Contract Fee $74.00
Section Notes

IMPORTANT COURSE INFORMATION

Please note the content in the Marketing Analytics course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; JCB541 prior to JCB542, JCB542 prior to JCB543, etc. 

Type
2 week
Dates
Sep 18, 2024 to Oct 01, 2024
Total Number of Hours
16.0
Course Fee(s)
Contract Fee $74.00
Section Notes

IMPORTANT COURSE INFORMATION

Please note the content in the Marketing Analytics course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; JCB541 prior to JCB542, JCB542 prior to JCB543, etc. 

Type
2 week
Dates
Nov 13, 2024 to Nov 26, 2024
Total Number of Hours
16.0
Course Fee(s)
Contract Fee $74.00
Section Notes

IMPORTANT COURSE INFORMATION

Please note the content in the Marketing Analytics course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; JCB541 prior to JCB542, JCB542 prior to JCB543, etc. 

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