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Course Description

Within the commercial real estate industry, it is vital to develop a deep understanding of an asset's condition as well as the market in which it competes. There are several strategies for optimizing your occupancy and lease rates through an evaluation of the competitive landscape. This critical look at your market environment will enable you to best position your real estate assets in terms of lease structures, leasing trends, term expectations, and much more.

This course has been designed to simulate the way in which asset managers, along with those working in leasing departments, gather information and develop a leasing strategy. You will create a leasing strategy to convey the pertinent data about an asset and the market landscape to a particular audience. This course will train your eye to scan a property for key indicators of physical and financial health. Using a variety of downloadable tools, you will determine how to gather data for analysis that will provide insight and inform decision making for every step of the cycle of tenancy.

Faculty Author

Jeanne Varney

Benefits to the Learner

  • Optimize occupancy rates by compiling and analyzing lessee and asset data
  • Develop a strategic plan for managing the cycle of tenancy for each lessee and asset
  • Analyze different types of rent structures to assist you in selecting the best fit for each space
  • Evaluate the competitive landscape to optimize your positioning within the overall leasing market to understand the best lease term options

Target Audience

  • Property managers
  • Real estate investors, developers, and financiers
  • Aspiring or current professionals at real estate investment trusts (REITs) or advisory firms
  • Anyone affiliated with the creation and use of real estate as a financial asset

Accrediting Associations

Applies Towards the Following Certificates

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Cornell School of Hotel Administration
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