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Course Description

In this course, you will explore the process of taking an unassembled product to a shippable product. You will investigate supply chain areas of fulfillment and reverse logistics (i.e., returns, recycling, and so on) as well as marketing. You will first learn how to decide whether to outsource product assembly or do it in house. You will also explore DIY sites such as Kickstarter. There are many variables that affect fulfillment and you will determine which can affect a product. After you’ve assembled a product, you will make a plan to design and finance the distribution strategy. You will also make a plan for what happens after the purchase: Can the customer return the product or send it in for repairs? How can they recycle the product? Is it disposable, or does it contain toxic chemicals? All these options must be defined. Finally, you will investigate how to plan product marketing.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Building and Validating Prototypes
  • Developing Product Specifications
  • Launching Small-Scale Production
  • Managing High-Volume Production
  • Sourcing a Manufacturer

Faculty Author

Ken Rother

Benefits to the Learner

  • Gather together the shippable product
  • Select a fulfillment partner
  • Align your financing strategy
  • Design reverse logistics
  • Market your product

Target Audience

  • Entrepreneurs
  • Product managers
  • Designers
  • Usability experts
  • Software engineers
  • Consultants
  • Manufacturers

Applies Towards the Following Certificates

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Cornell Center for Regional Economic Advancement
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