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Course Description

In this course, you will explore your organization’s current data privacy approach and assess how vulnerable your customers’ personal identification data is to data breaches. First, you will explore various categories of data breaches, both intentional and unintentional. You will then determine the privacy risk for your customer data by classifying each data element’s identifiability and sensitivity. Next, you will explore the Organization Data Privacy Journey model and assess where your firm is in that journey. By the end of this course, you will have drawn the connection between data privacy and risk through the exploration of customer relationship management and digital advertising use cases.

Faculty Author

Sachin Gupta and Matthew Schneider

Benefits to the Learner

  • Classify customer data based on privacy risks
  • Map your organization’s data privacy journey
  • Identify marketing use cases that provide benefits with customer-level data

Target Audience

  • CMOs
  • CIOs and CTOs
  • Mid- and senior-level marketing managers
  • Brand and product managers
  • Data scientists and analysts
  • Web developers
  • Tech leaders and IT professionals
  • Consultants

Applies Towards the Following Certificates

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Cornell Johnson Graduate School of Management
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