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Course Description

Do you find that your business writing delivers the results you intend? When people read what you've written, do they take the appropriate actions, do they respond definitively with the information you requested, or are they persuaded to agree with your point of view? When your business writing is effective, you're not only relaying messages to others but you're securing the needed results.

In this course, you will discover that successful writing requires making thoughtful choices. By applying recommended design principles to your messages, you will improve their readability and clarity. You will then practice organizing your points by using the optimal structure for your message. By the end of this course, you will have developed a toolkit of strategies for writing more effectively in the workplace.

Faculty Author

Craig R. Snow

Benefits to the Learner

  • Apply recommended document design principles to improve message readability
  • Organize your message using the appropriate structure
  • Choose effective topics, points, and support so that you can deliver greater content value with your message
  • Use style to reduce ambiguity and find your "voice"

Target Audience

  • Individual contributors
  • Managers
  • Executives
  • Communications professionals
  • Entrepreneurs

Applies Towards the Following Certificates

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Cornell Johnson Graduate School of Management
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