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Course Description

Organizations have been working for over ten years on digital transformation, but how exactly can this be successfully achieved? Implementing artificial intelligence, machine learning, and marketing automation requires heavy investment in data infrastructure as well as creation of the culture and know-how that empowers marketers to successfully implement data-driven decision making.

In this course, you will navigate this complex journey. As you progress through the course, you will perform a digital transformation assessment of your organization’s current marketing activities. You will explore some of the successes marketers have accomplished in leading organizations and use these insights to design specific strategies to take your organization’s digital transformation to the next level, in terms of both the data and the people involved. You will gain a working knowledge of artificial intelligence and machine learning from a marketing perspective and use your new skills to determine optimal ways to supercharge your marketing activities. In addition, you will identify some of the threats to digitization and determine how your organization can plan to mitigate these threats as well as strategize to keep up with rapidly changing data and technologies.

Faculty Author

Clarence Lee

Benefits to the Learner

  • Perform a digital transformation assessment of your organization’s current marketing activities
  • Strategize to enhance your organization's data infrastructure and mitigate potential obstacles to digital transformation
  • Assess your marketing team’s culture and know-how and develop a plan to evolve them to the next stage for empowered and effective data-driven decision making

Target Audience

  • Marketing managers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 27, 2024 to Dec 10, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Jan 22, 2025 to Feb 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Mar 19, 2025 to Apr 01, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
May 14, 2025 to May 27, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Jul 09, 2025 to Jul 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Sep 03, 2025 to Sep 16, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Oct 29, 2025 to Nov 11, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Dec 24, 2025 to Jan 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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