Loading...

Course Description

Your financial reward from hard work on designing a product and setting up distribution channels comes when customers make a purchase and hand over money. Setting prices that are right for your customers as well as your company is therefore a critical element of your strategy. In this course, you will explore several pricing models and discover what it takes to establish pricing levels that result in sales and enable your company to succeed. Working with your team, you will help to determine an appropriate pricing structure for your product and add a description of it to your group's Go-To-Market Plan.

The following courses are required to be completed before taking this course:

  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels

Faculty Author

Stijn van Osselaer

Benefits to the Learner

  • Identify factors that go into pricing
  • Consider how to ask prospective customers about pricing options
  • Determine prices and price structure
  • Calculate a product's economic value to the customer and compute an appropriate price
  • Use analytics to assess customer input on pricing

Target Audience

  • Marketing managers
  • Product managers
  • Entrepreneurs and small business owners
  • Anyone responsible for bringing a product to market
  • Non-marketing professionals and business leaders looking to develop customer strategy

Applies Towards the Following Certificates

Loading...
Cornell SC Johnson College of Business
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .