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Course Description

Engaging your audience is arguably more difficult than ever before, and every organization is looking for insights to set them apart. In this course, you will explore the power of user experience (UX) as a method of impacting your stakeholders. You will discover how images, words, and sound grab attention, inform decisions, and trigger action. You will explore the three components of the UX design frame: experience design, information architecture, and information design. Once you are familiar with the framework, you will design the experience as you create user scenarios, user journey maps, and mood boards with S.T.A.R. moments. By the end of this course, you will have a broader perspective on the importance of UX design for storytelling and engaging your audience.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Strategic Storytelling Across Media
  • Engaging Specific Stakeholders

Faculty Author

Jon McKenzie

Benefits to the Learner

  • Explore the three components of the UX design frame: experience design, information architecture, and information design
  • Design the experience by creating user scenarios
  • Architect the information by developing user journey maps
  • Design the information by creating mood boards with S.T.A.R. moments

Target Audience

  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 13, 2024 to Nov 26, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Jan 08, 2025 to Jan 21, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Mar 05, 2025 to Mar 18, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Apr 30, 2025 to May 13, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Jun 25, 2025 to Jul 08, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Aug 20, 2025 to Sep 02, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Oct 15, 2025 to Oct 28, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
Type
2 week
Dates
Dec 10, 2025 to Dec 23, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $74.00
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