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Course Description

Successful commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive into the crucial early stages of that process. Using analytical tools and case studies, you will learn how to align your development vision—and subsequent decisions—with industry cycles, municipal objectives and regulations, market and site characteristics, and projected financial feasibility.

Faculty Author

Brad Wellstead, Lecturer, The Hotel School, Cornell SC Johnson College of Business

Benefits to the Learner

  • Align your project strategy and decision making with real estate cycles, municipal objectives, and market realities
  • Use analytical tools to determine appropriate project location, site, use, and size
  • Determine the financial feasibility of your project by analyzing potential revenues, expenses, and financing costs

Target Audience

  • Professionals with financial or operational responsibility for real estate, investments, or financing
  • People working for (or aspiring to work for) real estate funds, REITs, real estate developers, or real estate advisory firms
  • Asset management professionals

Accrediting Associations

Applies Towards the Following Certificates

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The Hotel School
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