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Course Description

Since the inception of the artificial intelligence (AI) field more than a half-century ago, researchers have devoted considerable time and energy to studying, collecting, and applying human knowledge. To understand your place in this work, it is crucial to explore these concepts yourself.

In this course, you will carefully examine knowledge-based AI technologies and discover how to apply them to common tasks in your personal life as well as your own organization's systems and processes. You will compare and contrast human and artificial intelligence and consider shifts in the field of AI related to human intelligence and rationality. You will also determine how intelligence can be modeled by using intelligent search algorithms and investigate why search alone cannot work for AI agents. You will then explore the importance and application of knowledge-based systems in conversational applications such as Siri and Alexa, customer service and advisory tools in university settings, and chatbots in consumer purchasing. In addition, you will highlight the remarkable progress of conversational AI systems in recent years and how it helps improve the effectiveness of businesses and organizations across many sectors. By the end of this course, you will understand the vital importance of knowledge-based AI technologies to society and business in the modern era.

Faculty Author

Soumitra Dutta

Benefits to the Learner

  • Define heuristics for an AI search strategy
  • Describe elements of knowledge for an AI search strategy
  • Specify ways to use conversational AI to improve the customer experience

Target Audience

  • Managers and senior leaders across functions, including tech, operations, finance, and HR
  • Product managers and developers
  • Individuals focused on strategic change using evolving technology trends
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Johnson Graduate School of Management, Cornell SC Johnson College of Business
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