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Course Description

The way you sound can have a dramatic impact on the way you are perceived. The same is true for your brand narrative. In this course, you will discover how you can use the power of sound, such as music and special effects, to improve how your audience engages with the message of your brand narrative. You will examine how a technology plan sets the foundation for recording your narrative by determining the equipment as well as the location for optimal recording.

You will also identify the ways that recording is a layering process that allows you to use sound design to incorporate music and effects that strengthen your message and add entertainment value. Your voice is key, so you will explore strategies for maximizing your presence with tips from a well-known podcaster and voiceover artist. As you complete this course, you will have a recorded brand narrative that portrays you in an authentic, entertaining, and engaging podcast.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Principles of Digital Storytelling

Faculty Author

Christopher Byrne

Benefits to the Learner

  • Write a technology plan to record a narrative using high quality software and hardware
  • Record and iterate your narrative to perfect the core message
  • Incorporate sound design to add interest and entertainment value to best engage your audience

Target Audience

  • Marketers
  • PR professionals
  • Communications professionals
  • Content creators
  • Creative producers
  • Journalists and media professionals
  • Scriptwriters and filmmakers
  • Authors

Applies Towards the Following Certificates

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Cornell CALS
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