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Course Description

Having a distinctive symbol, word, or key phrase, like a trademark, helps consumers identify your product and support your growth. In this course, you will assess what makes strong trademarks and the various ways in which they can be violated. You will also explore copyrights, including how they protect creativity in the economy and how these protections have evolved over time. Putting these tools into action, you will review several court cases and participate in hands-on activities to help you assess how trademarks and copyrights work to protect intellectual property. By the end of this course, you will have gained the knowledge and strategies to support your organization’s work by successfully and strategically employing trademarks and copyrights.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Trade Secrets and Patents

Faculty Author

Oskar Liivak

Benefits to the Learner

  • Assess what parts of your organization might be covered by trademarks or copyrights
  • Consider the efforts needed to obtain a trademark or copyright
  • Examine what exclusive rights a trademark and copyright allow you
  • Explore strategies to avoid infringing on others’ trademarks and copyrights as well as strategies to protect your trademarks and copyrights
  • Effectively and strategically navigate the world of trademarks and copyrights

Target Audience

  • Entrepreneurs
  • People whose roles involve new product or service development
  • Business development and marketing professionals
  • R&D, engineering, and technology managers
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Cornell Law School
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