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Course Description

Once a codeless prototype is built, the product manager needs the ability to assess the product and identify changes to the product roadmap that will fuel success. This is a key area in the product management process, as you want to know how people actually use the product. It’s about learning what is working and what is not working, articulating the underlying reasons, and knowing if and when to change direction.

In this course, you will learn how to measure progress, validate or update product hypotheses, and present product learnings. Keith Cowing will share that through data and testing. You will gain the tools to make informed decisions. As you consider the culture of your company, a common thread throughout your career, you will present your product learnings and a case to approve or potentially change the course of your product roadmap.

The following courses are required to be completed before taking this course:

  • Developing a Product Hypothesis and User Personas
  • Product Vision and Goals
  • Product Roadmapping
  • Product Prototyping

Faculty Author

Keith Cowing

Benefits to the Learner

  • Capture necessary data to measure progress against your objectives
  • Validate hypotheses about your users, product, or business
  • Present your product findings and update the roadmap

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

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Cornell Tech
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