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Course Description

Now that you have built a compelling roadmap and told the story to generate support, it’s time to design your product. This course addresses the question, “What should the product look like?”

In this course, you will learn how to prototype, either by yourself or in partnership with a product designer. What is meant by “codeless?” It means you will simulate the product experience just well enough to get valuable feedback from potential customers. You will also learn strategies for partnering effectively with design teams. This will enable you to develop informed opinions about what the product should look like and write a Product Requirements Document (PRD), unlocking the engineering team. This is an exciting moment when you prepare to pivot from analysis and planning to designing and building.

The following courses are required to be completed before taking this course:

  • Developing a Product Hypothesis and User Personas
  • Product Vision and Goals
  • Product Roadmapping

Faculty Author

Keith Cowing

Benefits to the Learner

  • Create a codeless prototype and learn how to partner with designers
  • Articulate the staffing resources that will be needed to develop this product, the roles and responsibilities of team members, and potential areas for friction that should be proactively discussed
  • Summarize learnings and write a plan for a Minimum Viable Product

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

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Cornell Tech
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