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Course Description

You have defined clear goals and started to define a vision for your product. The product manager now moves to answer a key question, “What do we build?” A product manager needs to define a framework for prioritization; source ideas from relevant customers, team members, and stakeholders; and make sound decisions. Then a product manager can pull it together into a roadmap that defines what the team will build and when.

In this course, you will learn the art of developing a compelling roadmap, which will keep the team focused and align your stakeholders around the support you need. Keith Cowing will guide you through the nuances of product management, help you define a framework for feature prioritization, and walk you through key factors you need to consider. He will also demonstrate how to skillfully navigate the organization and present the roadmap to your team.

The following courses are required to be completed before taking this course:

  • Developing a Product Hypothesis and User Personas
  • Product Vision and Goals

Faculty Author

Keith Cowing

Benefits to the Learner

  • Create a compelling roadmap that articulates what you plan to build
  • Source your ideas from around the company and market
  • Present the roadmap to leadership, stakeholders, and the team

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

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Cornell Tech
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