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Course Description

Have you ever thought about why some products succeed and some fail? A product manager is responsible for the product’s success. This all begins with setting a vision for the future where your stakeholders visualize how your product will improve your customers’ lives. From there, you can begin to break down the specific goals you need to accomplish to make this future a reality. That helps you set the vision and articulate what a winning product looks like.

Visualizing and drawing the business is an important step in the process. In this course, you will learn how to break your business down into pieces so that you can carefully develop a winning strategy and focus on what matters. Keith Cowing will help you visualize and draw the business, then identify the objectives and key results you will rally the team to achieve.

The following course is required to be completed before taking this course:

  • Developing a Product Hypothesis and User Personas

Faculty Author

Keith Cowing

Benefits to the Learner

  • Complete a product strategy statement
  • Use visual tools to describe the product’s key drivers and metrics
  • Set objectives and key results (goals and KPIs) to rally the team

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

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Cornell Tech
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