Loading...

Course Description

The right pricing strategy can make or break a business — yet pricing impacts can be difficult to fully measure and understand.

In this course, you will analyze pricing data, evaluate key factors relevant to pricing effectiveness, and use your insights to optimize product prices. You will have the opportunity to apply a variety of popular pricing formulas and determine the business impact of the resulting price changes. Ultimately, the skills developed in this course will allow you to make pricing decisions that will maximize profits for each product or service in your organization.

It is recommended that students be comfortable using Microsoft Excel before beginning this course.

Faculty Author

Vithala Rao

Benefits to the Learner

  • Determine a customer’s willingness to pay for a product or service
  • Consider behavioral factors affecting willingness to pay
  • Explore other key pricing methods

Target Audience

  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs
Loading...
SC Johnson College of Business
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .