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Course Description

Products can only be successful if they address the real needs of customers. Product managers must lead a team effort to research customer needs and propose products that address those opportunities in innovative ways.

This course will guide you through the steps that effective product managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Success as a Product Manager
  • Managing Product Teams

Faculty Author

Andrea Ippolito

Benefits to the Learner

  • Prepare to launch a development project by determining a rationale, selecting a product, and drafting a product roadmap
  • Prepare to conduct customer discovery, synthesize the results, and validate the identified needs
  • Develop personas and user stories using a variety of tools
  • Develop principles and values that will guide and differentiate your product

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product marketing managers
  • Engineers
  • Software developers
  • UX and web design professionals
  • Project managers
  • Entrepreneurs

Accrediting Associations

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Cornell College of Engineering
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