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Course Description

In this course, you will explore options to finance all aspects of your product business. You will examine how to obtain financing for business operations and how to create inventory and product. You will then explore the post-purchase customer ownership cycle, including presale, selling straight to a retailer, or selling through a retailer. You will then apply this by building a multi-page spreadsheet to compare your options. Finally, you will examine types of pitches along with the components of an effective pitch. You will design your pitch using a storyboard template and then participate in a pitch competition to obtain financing for your product.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Building and Validating Prototypes
  • Developing Product Specifications
  • Launching Small-Scale Production
  • Managing High-Volume Production
  • Sourcing a Manufacturer
  • Creating a Distribution and Marketing Strategy

Faculty Author

Ken Rother

Benefits to the Learner

  • Finance the operations of the business
  • Finance the creation of inventory/product
  • Plan your revenue model
  • Pitch to investors

Target Audience

  • Entrepreneurs
  • Product managers
  • Designers
  • Usability experts
  • Software engineers
  • Consultants
  • Manufacturers

Applies Towards the Following Certificates

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Cornell Center for Regional Economic Advancement
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