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Course Description

Harnessing technologies as they emerge can lead to improvements but only if implemented effectively. Accurate measurements and careful analysis are necessary components of strategic managerial decision making.

In this course, you will explore the dimensions of marketplaces and the ways they differ from offering products. You will examine the importance of network externality and the methodology to measure it. With an accurate measurement, you can make decisions about augmenting positive externality and determining an effective pricing strategy. You will also analyze matching supply to demand and make strategic decisions for improvements. Furthermore, you will explore the front-end technologies companies utilize to monitor, gather, and examine customer data, enabling them to enhance business-customer engagement and boost customer fulfillment.

The following courses are required to be completed before taking this course:

  • Designing Digital and Data-Driven Business Operations
  • Exploring the Fundamentals of Forecasting Demand
  • Designing Experiments in Retail and Online Businesses
  • Optimizing Decisions Using Demand Forecasts

Faculty Author

Vishal Gaur

Benefits to the Learner

  • Measure and optimize pricing and performance in a marketplace
  • Evaluate the value of emerging technologies
  • Explore the role of technology in retail design

Target Audience

  • Managers, leaders, and executives
  • Business analysts
  • Digital transformation managers
  • Consultants
  • Entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Aug 07, 2024 to Aug 20, 2024
Total Number of Hours
16.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
Type
2 week
Dates
Oct 30, 2024 to Nov 12, 2024
Total Number of Hours
16.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
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