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Course Description

In today’s rapidly evolving landscape of biotech and pharmaceuticals, groundbreaking advancements are revolutionizing the industry – and the key to staying ahead lies in research and development. In this live online program, you’ll explore the impact of biotechnology and genomics, navigating an intricate global marketplace where customers range from governments to private insurers, physicians, pharmacists, and individual patients. The course will focus on the complexities of government regulation that touch every dimension of the business, from drug safety and efficacy to pricing, manufacturing, and marketing. You’ll also delve into the realm of mergers, joint ventures, and alliances, witnessing firsthand the shifting nature of these strategic collaborations. Finally, you’ll have the chance to apply the course concepts to a project that follows the life cycle of a drug of your choosing. By the end of the program, you will have developed a strong foundation in biotech and pharmaceutical management, markets, and innovation opportunities that will serve you in any area of the industry.

Please note that while the course perspective is global, there is an emphasis on the U.S. market.

This course meets live online on Tuesdays and Thursdays, 6:00 to 7:30pm ET, from Tuesday, August 27, to Thursday, September 26, 2024.

Faculty Author

Sean Nicholson

Benefits to the Learner

  • Understand the research and development process for a drug, including how a company makes key drug development decisions
  • Articulate the scientific steps needed to get a drug approved by the FDA
  • Describe the key patents on a drug, when they were filed, and how the timing affects market exclusivity
  • Understand how government policy affects when generic and biosimilar companies can enter the market
  • Conduct competitive research in a given drug class or disease area
  • Discover how R&D and patent decisions affect the positioning and life cycle of a drug
  • Anticipate the pros and cons of a merger, acquisition, or alliance opportunity
  • Articulate and critique the market strategy for a given drug class or disease area

Target Audience

  • Pharmaceutical professionals involved in drug development and discovery
  • Pharmaceutical professionals involved in marketing and sales
  • Pharmaceutical professionals involved in medical affairs, manufacturing, or distribution
  • Health insurance professionals
  • Graduate and undergraduate students in biotech or health-related studies

Applies Towards the Following Certificates

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Cornell University’s Jeb E. Brooks School of Public Policy
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