16 Courses Required

Additional Details

Target Audience

  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy

Accreditation

  • Integrated Marketing 360 Certificate from Cornell University’s SC Johnson College of Business
  • 190-228 Professional Development Hours (19.0-22.8 CEUs)

Certificate Description

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path.

As your core learning path, you’ll enroll in the 10 marketing courses below from our Digital Marketing and Marketing Analytics certificate programs. Additionally, you can choose between the Marketing Strategy or Strategic Hospitality Marketing elective tracks for a total of 16 courses to complete the program.

The courses in this certificate program are required to be completed in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Integrated Marketing 360

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Description
Certificate Price
Contract Fee:Contract 2024-2025 : $0.00
Deadline to Start Last Course
Never expires

Courses

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