Growth Marketing

• Marketing managers
• Marketing automation specialists
• Product managers
• Marketing data analysts
• Brand managers
• Agency account managers
• CMOs
• Entrepreneurs

• Growth Marketing Certificate from Cornell Johnson Graduate School of Management
• 40 Professional Development Hours (4 CEUs)

As digital transformation and AI reshape every industry and function, marketers everywhere are racing to redefine their marketing approach. Traditional, tried-and-true marketing methods tend to focus on the top of the funnel and measure success by how many new customers are brought in. But successful marketing today is no longer about looking at growth in a vacuum; it is about using data-driven insights across the entire funnel to not only acquire new customers, but to engage them, retain them, and ultimately turn them into brand loyalists.

In this certificate program, you will discover practical ways to drive your entire customer life cycle. You will learn how to develop a growth marketing mindset, using key insights to generate compounding returns over time. You will start by assessing your organization’s current marketing activities and create a plan to optimize them using the key concepts from AI and digital marketing to formulate a digital strategy. You will then develop your own digital marketing plans for both paid and owned media. In the final course, you’ll have the opportunity to create a growth marketing strategy to supercharge the 4Ps of your marketing engine.

Upon completing the program, you will have developed the skills and frameworks needed to think like a growth marketer and create a sustainable marketing strategy that will ultimately generate “sticky” customers for years to come.

For the best experience in this program it is recommended to take these courses in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.