Data Privacy Strategy

• CMOs
• CIOs and CTOs
• Mid- and senior-level marketing managers
• Brand and product managers
• Data scientists and analysts
• Web developers
• Tech leaders and IT professionals
• Consultants

• Data Privacy Strategy Certificate from Cornell Johnson Graduate School of Management
• 40 Professional Development Hours (4 CEUs)

With the expansion of regulation and consumer protection mandates, data privacy has emerged as one of today’s most urgent and complex marketing and technology issues. It’s now something for which every organization must develop an effective strategy.

Many countries have passed restrictions on how marketers can use data in order to protect customers. While this can limit the business value of data, there are solutions that can enable you to provide data protection while also maximizing the data’s business value.

In this certificate program, you will explore your organization’s data privacy journey. This starts with examining the types of data you collect and the privacy risks associated with this data. In particular, you will focus on privacy challenges that arise in customer relationship management and digital marketing data, along with possible solutions. Next, you will examine privacy policies of today’s leading companies and audit your own company’s privacy policy. You’ll have the opportunity to calculate various accuracy metrics to measure loss of business value due to privacy approaches such as aggregating or anonymizing customer data. Finally, you will explore emerging issues with newer forms of data such as text, geolocation, images, and IoT data.

Throughout this program, you will calculate accuracy, uniqueness, privacy violations, and other metrics that will enable you to implement appropriate data policies and strategies that will enhance privacy while minimizing negative impacts to your business.

To be successful in this program prior experience in Excel and, statistics or marketing analytics is necessary. The courses in this program are required to be taken in the order that they appear as the content builds throughout the series.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.