6 Courses Required

Additional Details

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business analysts
  • Product marketing managers
  • Data analysts
  • Engineers and developers
  • Operations managers
  • Designers
  • People interested in transitioning to the tech industry

Accreditation

  • Product Management Certificate from Cornell Tech
  • 60 Professional Development Hours (6 CEUs)
  • 36 Professional Development Units (PDUs) toward PMI recertification
  • 60 PD hours towards IIBA's core certification program OR 60 CDUS towards IIBA's recertification

Certificate Description

Great product ideas are just the beginning. Successfully bringing a product to market and guiding it through growth requires a strategic, end-to-end approach grounded in customer insight, cross-functional collaboration, and agile execution. This comprehensive Product Management program equips current and aspiring product managers with the frameworks, tools, and hands-on experience to lead product development from vision to launch.

You will discover how to define a clear product hypothesis, develop user personas, and align your product vision with business goals. You’ll explore how to build and prioritize a strategic product roadmap, create a prototype to gather early feedback, and translate customer needs into a practical plan for development.

As you progress, you will delve into how to test assumptions, measure performance, and present data-driven insights to adjust or validate your direction. Finally, you’ll transition from planning to execution, examining how to lead engineering teams day to day, manage sprints, write user stories, and move your product across the finish line.

Whether you’re launching a new idea or optimizing an existing product, this program will give you the confidence and capabilities to make smart decisions, rally your team, and deliver products that truly make an impact.

Students must complete Developing a Product Hypothesis and Personas and Product Vision and Goals before completing any other courses within this certificate program.

Certificate Print Title

Product Management
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