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Course Description

During this course, you'll learn a set of techniques that will enable you to create a successful and specific plan for your key accounts. This course is divided into three main topics:

  • Assessing your key accounts
  • Tailoring your value proposition to specific customers
  • Driving growth through account planning

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Faculty Author

Adolfo Villagomez; Sara Prince; Pär Edin

Target Audience

Frontline sales representatives and their managers will find the most value in the Certificate in Sales Growth, with content that focuses on specific growth strategies that sales team members can implement every day.  Organizational leaders may also find the certificate useful as an overview of the latest strategies sales teams are using to focus on growth. This offering is only available to organizations.
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Home Depot USA, Inc.; McKinsey; KPMG LLP
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