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Course Description

How can you convey one message but to different stakeholders? The challenge is that what appeals to a lawyer, for example, might not be relevant to a nurse. The key to this often-perplexing roadblock is strategic storytelling through transmedia. This practice uses strategic storytelling to convey your message to stakeholders across various forms of media, both print and digital.

In this course, you will gain a clear definition and examples of both strategic storytelling and transmedia knowledge. You will walk through various professional campaigns to explore the process and identify each piece of strategic storytelling. Throughout the course, you will put into practice the techniques and principles of both of these modalities in order to help you better reach your stakeholders, whomever they may be. By the end of this course, you will have a solid foundation to move forward with transmediating your knowledge to reach new stakeholders and make an impact.

Faculty Author

Jon McKenzie

Benefits to the Learner

  • Identify strategic storytelling and transmedia knowledge
  • Review professional campaigns to identify key elements
  • Identify and analyze different genres of transmedia knowledge
  • Examine different design frames used in transmedia knowledge
  • Apply the CAT design frame to strategic storytelling

Target Audience

  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Dec 11, 2024 to Dec 24, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 05, 2025 to Feb 18, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 02, 2025 to Apr 15, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
May 28, 2025 to Jun 10, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jul 23, 2025 to Aug 05, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Sep 17, 2025 to Sep 30, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 12, 2025 to Nov 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
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