SHAIP013 - Hospitality Management Essentials

Course Description

SCHEDULE

(Subject to change)

This program takes place June 13-16, 2022, on campus at the Cornell Nolan School of Hotel Administration in Ithaca, NY. Sessions run from 8:30am-5:00pm ET each day.

Class Descriptions:

• Monday, June 13, 2022
  • Hospitality Operations Financial Decision-Making with Mary MacAusland
    • In this session, you’ll practice using financial statement analysis tools to increase profitability within your operation. You’ll examine techniques to make more strategic operational decisions about costs, volume, and profit, and understand the differences between operating and capital budgets. Managerial accounting tools will also be explained, examined, and applied as they relate to the decision-making process within the organization. Common terminology used by owners and operators will be defined and incorporated in an operational analysis.
• Tuesday, June 14, 2022
  • Foodservice Tactics and Analysis with Alex Susskind
    • Due to recent fluctuations in consumer demand and access to dining options, the food and beverage industry has been forced to reinvent many of its standard practices. The ongoing COVID-19 pandemic also continues to cause disruptions in the supply chain and create labor force challenges. In this session, you will augment your existing management skills and competencies to improve your ability to manage new aspects of food and beverage operations. Using a case study, class discussion, and breakout groups, you will further develop your analytical and problem-solving skills surrounding operational, marketing, and financial issues. These activities will lead you to a better understanding of the market in which you operate as well as the key competitive elements that drive your success.
• Wednesday, June 15, 2022
  • Marketing Topic with Rob Kwortnik
    • This session offers you innovative and practical approaches to address marketing challenges to help you improve profits and customer loyalty. By focusing on fundamental aspects of managing hospitality brands and creating memorable digital and in-person customer experiences, you will gain critical skills and knowledge to implement innovative service marketing strategies and create unique value, particularly in the context of evolving post-pandemic customer needs and expectations. Through class discussions, case studies, and real-world examples, you will be equipped to apply strategic thinking and analysis to marketing challenges.
• Thursday, June 16, 2022
  • Leading with Effective Communication with Andrew Quagliata
    • Effective communication is essential for succeeding in the fast-paced hospitality industry. In this session, you will discover how your patterns of behavior when interacting with others impact your effectiveness with key stakeholders: guests, colleagues, and senior leaders. In the process, you will also explore how to read others in order to adapt your style to the needs of your audience. You’ll practice designing and delivering compelling and clear messages that are specifically designed to influence. The format involves self-assessment, hands-on activities, and lectures, as well as instructor and peer feedback.

Faculty Author