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Course Description

Marketing is more than just an advertisement; it is the intersection of numerous decisions that allow a product or service to exist in the world and be purchasable.

Whether an organization plans to serve individual consumers or other businesses, they need a plan for how they are going to discover, keep, and grow their customer base. In this course, you will be introduced to a systematic way of thinking about marketing all products and services. You'll discover how to define your target market, how to focus on their needs and wants by providing the right kinds of value, and how to attract them (and retain them) as customers. A three-part course project to create a strategic marketing brief will give you practice in performing all of the valuable activities that enable you to discover, target, reach, acquire, and retain your customer base.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Finance and Accounting Principles

Faculty Author

David Taylor

Benefits to the Learner

  • Identify target markets and customer segments
  • Develop a marketing mix to reach the right target market
  • Develop a plan to both acquire and retain customers

Target Audience

  • Individual contributors interested in transitioning to leadership
  • New managers
  • Professionals who need to fill gaps in business fundamentals
  • Professionals with work experience but no formal business training
  • Professionals transitioning into roles within a corporate environment
  • Small business owners and entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 13, 2024 to Nov 26, 2024
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 11, 2024 to Dec 24, 2024
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jan 08, 2025 to Jan 21, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 05, 2025 to Feb 18, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Mar 05, 2025 to Mar 18, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 02, 2025 to Apr 15, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 30, 2025 to May 13, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
May 28, 2025 to Jun 10, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 25, 2025 to Jul 08, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jul 23, 2025 to Aug 05, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Aug 20, 2025 to Sep 02, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Sep 17, 2025 to Sep 30, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 15, 2025 to Oct 28, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 12, 2025 to Nov 25, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 10, 2025 to Dec 23, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
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