20 Courses Required

Additional Details

Target Audience

  • Marketers at all levels
  • Business leaders
  • Brand managers
  • Marketing data analysts
  • Social media community managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

Accreditation

  • Digital Marketing 360 Certificate from Cornell SC Johnson College of Business
  • 230 Professional Development Hours (23.0 CEUs)

Certificate Description

As the digital marketing landscape continues to grow and evolve, it can be challenging to prepare to pivot your strategies to adapt to a rapidly changing environment.

From AI, to data privacy, to influencer marketing, the Digital Marketing 360 certificate program is designed to help you understand — and rise to — the challenges facing modern marketers. Throughout the courses, you’ll create, enhance, and implement today’s most effective digital marketing practices. You’ll learn how to look across marketing channels and platforms to identify opportunities for growth; create a social media strategy that will allow you to achieve your marketing objectives and goals; and, importantly, measure the success of your marketing efforts through analytics. Whether you’re looking to enter the field of digital marketing or simply gain more formal training, this certificate program will provide you with the leading-edge tools you need to stay ahead and drive top performance.

For the best experience in this program it is recommended to take these courses in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Digital Marketing 360

Courses

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