6 Courses Required

Additional Details

Target Audience

  • Strategic/Executive sales leaders
  • Senior business leaders
  • Executives
  • Directors
  • Managers
  • Entrepreneurs

Accreditation

  • Business Strategy Certificate from Cornell Johnson Graduate School of Management
  • 60 Professional Development Hours (6 CEUs)
  • 60 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
  • 60 Credit hours towards HRCI recertification

Certificate Description

Want to gain a competitive advantage for your business?

This certificate program will help you address today’s most pressing strategic business questions and design a strategy for your own organization. Using game theory to enhance your view of the marketplace, you will examine change, disruption, and uncertainty in your industry, and devise strategies to respond to these variables effectively. As part of this strategy, you’ll have the opportunity to assess possible internal roadblocks to overcome and create a plan to surmount them. Evaluating a series of approaches including M&A, strategic alliances, and organic growth, you will also identify potential synergies to boost your organization’s value creation and profitability and develop the necessary skills to optimize the web of relationships that drive your business. Finally, you will explore ways to leverage the power of digital platforms to grow your organization, through in-house development or advantageous interactions with outside platforms.

Throughout the program, you’ll engage with many detailed real-world examples and practical exercises that will help you see the world differently and ultimately develop savvier strategies to create sustained business success.

For the best experience in this program it is recommended to take these courses in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Business Strategy
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