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Course Description

We are witnessing a revolution in the restaurant industry, with accelerated innovation and the adoption of digital platforms and applications.

Accessing your restaurant from the palm of their hand is more than just a nice-to-have convenience for your customer; it is an avenue for your restaurant to access new and exciting opportunities that will help you improve the customer experience, increase operational efficiency, reduce costs, unlock new customer segments, and become a leader in your local market. Yet these opportunities are not free, and their costs must be evaluated and weighed so that you can mitigate risks and maximize your potential. As a restaurateur, it is critical that you understand the evolving landscape and are equipped with the skills to adapt to changing expectations as well as the ability to efficiently evaluate arising opportunities.

In this course, you will analyze restaurant distribution innovations and assess their potential impact on your business. You will then evaluate digital opportunities to help your restaurant drive high-yielding direct business.

Faculty Author

Chris Anderson

Benefits to the Learner

  • Analyze modern restaurant-customer interaction and assess distribution innovations to determine their potential impact on your business
  • Evaluate digital opportunities to drive high-yield, direct business

Target Audience

  • Restaurant operators and managers
  • Restaurant and hotel franchisees and franchisors
  • Managers of hotels with full-service restaurants or grab-and-go offerings
  • Analysts at large foodservice chain organizations
  • Grocery store and CPG managers

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jul 24, 2024 to Aug 06, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Oct 16, 2024 to Oct 29, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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