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Course Description

Creating engaging social media content is critical in today’s multimedia world. Even the most seasoned writers often fail to create effective posts; social media platforms differ in content and scope, and the landscape changes quickly. Mastering fundamental best practices and avoiding some of the most common mistakes will greatly enhance your communication strategy, no matter which social media platforms you use.

In this course, you will practice amplifying your online content by using social media platforms to drive traffic and increase sharing. You will explore the proven “hub and spoke” concept to drive readers to your central website content. By learning how to differentiate your content depending on the platform, you will more efficiently reach and resonate with your target audience. Forming an overarching strategic social media approach before you craft individual posts will ensure your messaging has maximum impact. By the end of this program, you will have the skills you need to write punchy, powerful text that readers both enjoy and trust.

Faculty Author

Lauren Chambliss

Benefits to the Learner

  • Use social media to amplify your message
  • Identify the appropriate platforms for your target audience
  • Apply best practices in writing for social media

Target Audience

  • Copywriters and copy editors
  • Marketers
  • Staff writers
  • Communications professionals
  • Technical writers
  • Web content developers
  • Social media and blog content developers

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jun 12, 2024 to Jun 25, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Aug 07, 2024 to Aug 20, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Oct 02, 2024 to Oct 15, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Nov 27, 2024 to Dec 10, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

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