Loading...

Course Description

In this course, you will design a testing plan for your product or service. You will choose an experimental strategy such as prototyping or pilots for collecting real-world data. Then, you will formulate your experiment to ensure reliable results while being conscious of accuracy and cost. You will identify what success looks like for your product or service and develop metrics to test those factors. By the end of the course, you will be prepared to test your prototype or pilot and evaluate how your product or service idea needs to improve.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Digital Transformation
  • Rapid Ideation
  • Generating Opportunities for Digital Disruption
  • Developing and Pitching Ideas
  • Value Creation and the Business Model Canvas

Faculty Author

Karan Girotra

Benefits to the Learner

  • Describe three strategies for primary data collection from your customers or end users
  • Develop a testing plan for your product or service idea
  • Meet best practices in research design

Target Audience

  • Business leaders
  • Technology leaders including CTOs
  • Entrepreneurs
Loading...
Cornell Tech
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .