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Course Description

In this course, you will apply a number of daily ideation techniques to evolve the use of digital tools in your organization. You will evaluate your business model and determine where you can integrate digital tools to better meet your customers' needs and increase profitability. You will then identify niche digital marketplaces that are opportunities to fulfill unmet customer needs. In the culmination of this course, you will gain an extensive toolkit for developing new ideas throughout your organization or for your entrepreneurial ventures.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Digital Transformation
  • Rapid Ideation

Faculty Author

Karan Girotra

Benefits to the Learner

  • Generate ideas for new products and services
  • Use product and service design, business model transformation, and sales transformation templates to generate new ideas

Target Audience

  • Business leaders
  • Technology leaders including CTOs
  • Entrepreneurs
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Cornell Tech
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