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Course Description

In this course, you will learn best practices to quickly generate multiple ideas for new ventures. You will flex your creative muscles by using tools and activities daily to expand your list of ideas. Then, you will apply your best practices to a number of product and service design, business model transformation, and sales transformation templates to devise ideas for new products and services. By the end of this course, you will have over 100 ideas for new products or services that you can begin to refine.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Preparing for Digital Transformation

Faculty Author

Karan Girotra

Benefits to the Learner

  • Generate ideas for new products and services
  • Use digital transformation and new marketplace templates to generate new ideas

Target Audience

  • Business leaders
  • Technology leaders including CTOs
  • Entrepreneurs
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Cornell Tech
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