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Course Description

After customer needs are identified, product managers must lead a team effort to decide how a new or revamped product can best meet those needs. They must translate customer insights into specific design ideas and establish priorities for the design and development process. They must develop a convincing business case and win the support of stakeholders and funding sources.

This course will guide you through the process that effective product managers use to develop and prioritize design ideas based on customer research. You will see how product roadmaps are updated as ideas are refined. You will develop a business case, explore ways of winning buy-in for your project from the people whose support is essential to success, and develop a product charter.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Success as a Product Manager
  • Managing Product Teams
  • Identifying and Targeting Customer Needs

Faculty Author

Andrea Ippolito

Benefits to the Learner

  • Develop and prioritize ideas for product features based on customer insights
  • Implement product themes and concepts into a product roadmap
  • Perform market research and develop a product business case
  • Pitch a product to stakeholders

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product marketing managers
  • Engineers
  • Software developers
  • UX and web design professionals
  • Project managers
  • Entrepreneurs

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Feb 12, 2025 to Feb 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Apr 09, 2025 to Apr 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Jun 18, 2025 to Jul 01, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Aug 27, 2025 to Sep 09, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Nov 05, 2025 to Nov 18, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

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