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Course Description

Products can only be successful if they address the real needs of customers. Product managers must lead a team effort to research customer needs and propose products that address those opportunities in innovative ways.

This course will guide you through the steps that effective product managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Success as a Product Manager
  • Managing Product Teams

Faculty Author

Andrea Ippolito

Benefits to the Learner

  • Prepare to launch a development project by determining a rationale, selecting a product, and drafting a product roadmap
  • Prepare to conduct customer discovery, synthesize the results, and validate the identified needs
  • Develop personas and user stories using a variety of tools
  • Develop principles and values that will guide and differentiate your product

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product marketing managers
  • Engineers
  • Software developers
  • UX and web design professionals
  • Project managers
  • Entrepreneurs

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 06, 2024 to Nov 19, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Jan 29, 2025 to Feb 11, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Mar 26, 2025 to Apr 08, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Jun 04, 2025 to Jun 17, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Aug 13, 2025 to Aug 26, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Oct 22, 2025 to Nov 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Dec 31, 2025 to Jan 13, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

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